WHAT PEOPLE SAY
“Making kraut-chi together is way better than Diana, my therapist.”
- 8yo, Berkeley Public Library
“The team arrived after a long hard day of unilateral working. In our team-build, I saw them expand and become multidimensional.”
- Christine, Director, Google
CONNECT WITH US
Planing a summer reading series? Culture day? Professional development? We would love to cook something up with you.
WHY WUNDERLAND?
Go down the rabbit hole with us.
Taste more. Feel more. Imagine new possibilities together through food. When imagination is grounded in food and story, it becomes communal. Shared. Remixed into actions that shape how we live and the worlds we want to build.
Food is not just fuel or content.
Food is not good or bad. It is how people learn to care more and connect more deeply with life. We honor many ways of knowing, tasting, and coming to the table.
Secret Sauce
We design experiences that are grounded, playful, and culturally responsive.
Our work is draws from Dr. Rudine Sims Bishop’s Windows, Mirrors, and Doors framework and is informed by June Jo Lee’s two decades of ethnographic research into foodlife.
WHO WE ARE
June Jo Lee
I am a food ethnographer, author, and cultural strategist studying the emotional, social, and sensory dimensions of eating. From Korean kimchi factories to consumer kitchens and Google canteens, my work explores how food reflects identity, culture, and our shared futures.
I am co-author of award-winning picture books, Chef Roy Choi and the Street Food Remix (2017) and Sandor Katz and the Tiny Wild (2022). My forthcoming book, Kimchi Taco Time (Fall 2026) celebrates the chili’s way to invite kids to try more, taste more, feel more, and grow their flavor worlds.
Philip Lee
I am a children’s book publisher and co-founder, with June Jo Lee, of Readers to Eaters, an independent press in San Francisco dedicated to food literacy through books and community programming. WUNDERLAND KITCHEN is our way of bringing our books to life. It is food literacy you can bite.
In 1991, I co-founded Lee & Low Books, a pioneer in multicultural children's literature in New York City. I was honored to be named Publishers Weekly’s Top 25 Book Industry Changemakers.
Ari Jo
I am an illustrator, designer, and co-creator of WUNDERLAND. I illustrate the bunnies and help design flavor pop-ups. My work blends humor, tenderness, and cultural curiosity. I ask questions through words and pictures, and experiences that invite people in.
I bring my Gen Z perspective to make big ideas accessible and fun. How do we learn to care more? What feels delicious? Who gets to be centered in the story?
Our Partners
New York Public Library • New York City Public Schools • San Francisco Public Libraries • King County Library System • DC Public Library • Skokie Public Library • The Dalton School • Open Book Foundation • California Farmers Markets • CA WIC • Farmers Foodprint • National Ag In The Classroom • Google • Restaurant Associates • Organic Valley
Origin Story
WUNDERLAND KITCHEN began as a Food Art Project during the COVID era. We produced 48 tasting boxes and hosted digital gatherings where participants unpacked ideas, remixed flavors together, and experienced taste as transformation. 2021 prototypes included:
Sugar Mirrors (CGMs)
All is made of Light (regenerative business)
Hot Mess (Afrofuturism)
Liquid Gold (NFTs)
Forest Kitchen (edible taboos)
For Ever Green (regenerative investing)