Why Wunderland?
It’s where people taste, feel, and imagine new possibilities, together through food. We listen deeply to each other’s food memories, feel everything from textures to emotions, and rewrite our cultural menus. When imagination is grounded in food and story, it becomes communal: shared, reflected, and remixed into actions that shape the worlds we want to live in.
Our Secret Sauce.
We use food ethnography and systems design to create pop-ups – fermentation workshops, cacao tastings, sensory prototypes – that reimagine how care and connection can flow back into our systems. June Jo Lee draws from two decades of fieldwork inside Google, in K-16 schools, and in consumer kitchens for global food businesses.
Modern Hungers.
The systems we have today scale goods – food, products, technology – but not good – more care and deeper connection. As scale grows, people feel unseen, unsupported, or disconnected. Those unmet hungers show up as anxiety, loneliness, and depression.
Everyone eats.
Food is our interface: relational and transformative. Wunderland is a community hang-a-ri (항아리), a clay fermenting pot where our hot messes transform, over time, into more nourishing, delicious, livable worlds.
Who we are.
June Jo Lee is a Food Ethnographer, author, and cultural strategist who studies the emotional, social, and sensory dimensions of eating – what she calls our hungers beneath the bite.
Every bite carries more than flavor; it carries a story of who we are, what we long for, and who we are becoming. From Korean kimchi factories to consumer homes, and Google canteens, her work explores how food reflects identity, culture, and our shared futures. She is co-author of Chef Roy Choi and the Street Food Remix and Sandor Katz and the Tiny Wild. For a taste of her work see her TED Talk and Nutrients paper, and learn How To Make Kimchi. She lives – and eats well – in San Francisco.
Philip Lee is a publisher and co-founder of Readers to Eaters, a children’s press dedicated to food literacy through books and community programs.
A pioneer in multicultural publishing and co-founder of Lee & Low Books, he was named one of Publishers Weekly’s Top 25 Book Industry Changemakers. He lives in San Francisco with June Jo – his partner in storytelling and life – and their dog Tedi.
Kirsten Ritschel is a designer and founder of Kiki’s Cocoa, a handmade chocolate line for all five senses.
She has shaped visual storytelling at Google, Autofuss, and Goodby, and now brings her creativity to Wunderland, where she designs and produces immersive tasting experiences that bring people together. She lives – and makes delicious bites – in San Francisco.